Selected work / 02 · Branding · Content workflows
Real expertise. A recognizable voice.
Staff interviews became the foundation for branding, articles, social content, and a campaign.
The engagement
Built around the way people work.
The starting point
The substance of a company’s communications was already inside the business: the experiences and ideas of its people.
Waymark’s contribution
Waymark interviewed staff and developed their knowledge into branding, thought-leadership posts, articles, infographics, and a social media campaign. AI supported production.
The technology
Tools connected to the work.
A closer look at the platforms and their role in the engagement.
LinkedIn
Facebook- Publishing APIs
View technologies
- LinkedIn
A publishing destination in the content workflow. LinkedIn provides APIs for creating and managing posts.
Documentation for LinkedIn - Facebook
A publishing destination for company content. Facebook’s Pages API supports publishing Page posts.
Documentation for Facebook - Publishing APIs
Application programming interfaces connect content production with publishing platforms. The workflow used multiple publishing APIs.
Documentation for Publishing APIs