Selected work / 02 · Branding · Content workflows
Real expertise. A recognizable voice.
Staff interviews became the foundation for branding, articles, social content, and a campaign.
The engagement
Practical work, with people responsible.
These examples show where context, clear instructions and review matter. Explore agentic AI lessons to practise those skills yourself.
The starting point
The substance of a company’s communications was already inside the business: the experiences and ideas of its people.
Waymark’s contribution
Waymark interviewed staff and developed their knowledge into branding, thought-leadership posts, articles, infographics, and a social media campaign. AI supported production.
From input to usable work
Starting information
Staff interviews and experience
Waymark’s work
Brand direction and AI-assisted production
Resulting handoff
Articles, posts, infographics and a campaign
An anonymized account of the engagement. Client records and measured performance results are not published here.
The technology
Tools connected to the work.
A closer look at the platforms and their role in the engagement.
LinkedIn
Facebook- Publishing APIs
View technologies
- LinkedIn
A publishing destination in the content workflow. LinkedIn provides APIs for creating and managing posts.
Documentation for LinkedIn - Facebook
A publishing destination for company content. Facebook’s Pages API supports publishing Page posts.
Documentation for Facebook - Publishing APIs
Application programming interfaces connect content production with publishing platforms. The workflow used multiple publishing APIs.
Documentation for Publishing APIs
Start with one workflow
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